FMCG Product – Washing Powder
FMCG Company (Client) sells Washing Powder and wants to promote on packaging their new range of hypo allergenic skin sensitive health products
The Client advertises the following on the back of their Washing Powder Box:- For this month a 50% discount off Fabric Conditioner purchases if you complete our feedback survey
The user accesses the survey by sending a short mobile phone text to a short code number, iME then sends the user a message with the survey website address, and a message to download an audio file with instructions on how to use the service
The user engages and completes the feedback survey. To see online an example of the iME service event for this interaction, please select the following action button
The Client has pre-configured iME to send an ‘action instruction’ by email (when a user responds to specific question) to a specific email address (or directly to their CRM system). The instructions could be to
- Call user to obtain address details
- Despatch voucher to user by post
Note:iME records survey response results and makes them available for Client to view online.
The Client, now successfully interacting with the user advertises another promotion:- Receive a FREE sample of our new hypo allergenic washing cream if you complete the following survey
The client informs the user by sending a text message to their mobile with the iME web address of the new campaign embedded in the message text. To see online an example of the iME service event for this interaction, please select the following action button
The Client, aware of the end user's preference for health products, sends the user an SMS marketing message informing them of an exhibition in a local supermarket covering their new range of skin sensitive washing products for children
Note: this SMS could contain a website link to a promotional mobile campaign with more information, pictures, etc about these products / exhibition
The Client now has customer knowledge on health product preference, samples of new hypo allergenic distributed, and sent invitations for interested customers to attend their product exhibition in a local supermarket
If you are interested in using iME, select the button link below for redirection to the contact page to submit your enquiry.Thank you for reviewing this campaign demonstration.
Entertainment – Cinema Goers
Cinema owner (Client) wants to encourage customers to see more films
Client advertises on posters and film tickets:- Limited Promotion FREE popcorn and drink if you complete our customer feedback survey.
User can access the survey by sending a short mobile phone text to a short code number, iME then sends the user a message with the survey website address, and a message to download an audio file with instructions on how to use the service
The user engages and completes the feedback survey. To see an example of the iME service event for this interaction, please select the following action button
The Client has pre-configured iME to send an ‘action instruction’ by email (when a user responds to specific question) to a specific email address (or directly to their CRM system). The instructions are to
- Call user to discuss his dissatisfaction with the ticket office service
- Despatch by post to user FREE popcorn and drink voucher
Note:iME records survey response results and makes them available for Client to view online.
The Client is now successfully interacting with the user and offers another promotion: Receive 2 tickets to attend a Film Premiere if you complete the following survey
The client informs the user by sending a text message to their mobile with the iME web address of the new campaign embedded in the message text. To see online an example of the iME service event for this interaction, please select the following action button
Promotional tickets to the Film Premiere sent to the user as a reward for completing the survey
Client has user knowledge on film type preferences, and now runs promotional campaigns informing them of the latest film specific to their preference.
The client informs the user by sending a text message to their mobile with the iME web address of the new campaign embedded in the message text. To see online an example of the iME service event for this interaction, please select the following action button.
Clients receive customer feedback on services, gains knowledge of their film type preferences. Then generates incremental revenue from attendance to a new film
If you are interested in using iME, select the button link below for redirection to the contact page to submit your enquiry.Thank you for reviewing this campaign demonstration.